The label Pooja Singhal is the brainchild of designer Pooja Singhal. Styling and dressing up an outfit multiple ways is what has always interested her from childhood. Her mother’s wardrobe and passion for clothes played a pivotal role in shaping her design aesthetics.
The Indian Heritage textiles and crafts, the bright color palette and Indian embroidery techniques have always interested her.
The Indian embroidery techniques like Aari, Marori , Gota and zardosi is what her collections majorly revolves around.
Pooja started with retailing multi designers under one roof under her store called Amoha, based in Punjabi Bagh West, New Delhi in 2017.
The label Pooja Singhal was started by her in the lockdown period in 2021.
The collections are now available at many stores across India like Aza, Pernia, Amoha, Monsoon, Studio Prive, Hunar , Saanch & many more. It is also available online on Pernia, Mirraw luxe and Fashion edit.
The label Pooja Singhal celebrates Indian heritage textiles and craftsmanship in its contemporary designs. It brings alive the Indian embroidery techniques like Aari, Marori, Gota and Zardozi. Pooja weaves in a lot of elegance, grace and opulence in her collections. Her collections consist of both ready to wear and couture pieces. The color palette varies from soft pastels, muted tones, soft color blocking and deep jewel tones. The silhouettes are comfortable and focus on edgy cuts like high low hemlines, asymmetrical lines, crop tops and jackets and dhoti pants.
The uniqueness of Pooja Singhal collections lies in her use of textures and embroidery techniques, which are the core of her designs. The embroidery techniques like Aari, Marori , Gota and zardosi is what her collections majorly revolve around and each piece speaks the story of craftsmanship and artistry. The impeccably tailored cuts and the exquisite details are what distinguishes her collection from other Indian and western labels.